Jeff Pleadwell arrived on Guam in 1962 with his family. Jeff’s dad Archer was hired from Massachusetts to work at the Navy’s Piti Power Plant. After completing high school at George Washington High School, Jeff traveled to Hawaii and worked at the Outrigger Canoe Club in Hawaii. The Outrigger is a private club and well known. Jeff truly enjoyed working in the Outrigger as a barboy. He liked meeting interesting people like Duke Kahanamoko, the famous surfer and saver of many lives from Hawaii’s coastal waters.
In 1967 Jeff moved to Florida and pursued an education in Hotel Restaurant Management. While attending college in Florida, Jeff worked in various restaurants in St. Petersburg rounding out his education with practical experience in the food and beverage industry. After graduating from Saint Petersburg Junior College in Florida Jeff packed up his family and moved to Las Vegas, Nevada, to complete college at the University of Nevada.
Las Vegas wasn’t at all what Jeff expected, jobs in the restaurant were not available to everyone. You had to join the culinary union to be employed in Las Vegas. Jeff decided he did not want to go back to being a barback for a year as the union required and looked for employment in the Casinos. He went to school to learn to deal 21 and then more schooling to learn how to deal craps. Jeff briefly worked at the Freemont Hotel and Golden Nugget Casino’s.
Jeff discovered without “juice” you get no where. Juice is connections and since Jeff was only in Las Vegas to complete his schooling, he had no connections. Money was needed to pay the bills so Jeff went to the Checker Cab Company, which was the only non union Taxi cab company in the city, and applied for a job. Driving the cab was the three most exciting years Jeff ever lived he was robbed several times and faced near death situations to often.
The city is cruel and full of people waiting their turn to prosper from others. Jeff made good money driving and enjoyed picking up celebrities. He met Ed Sullivan, Robert Goulet, Fran Tarkington, and many other interesting famous and not so famous people. It was indeed a difficult job with never ending lessons in human behavior and self preservation.
Jeff graduated from UNLV in 1973 and decided to move back to the quiet sleepy Island he loved so much: Guam. Finding employment quickly was important so Jeff applied at the Bank Of Hawaii and was accepted into a management trainee program.
After two years at the bank Jeff decided to move on. Pay for local hires was poor so Jeff took a job managing the Crow’s Nest, a large restaurant and bar located in Sinajana. After two years the Crow’s Nest was sold and Jeff started a new career at KATB radio station as their sales manager. This was the best position he ever had and Jeff enjoyed working there for 5 years until the station was sold in 1981.
Having lived in Ipan Talofofo since 1975 Jeff always stopped by Pirates Cove he became friends with Jimmy Cruz the owner. The Cove was a quiet beach bar atmosphere unmatched on Guam. When Jimmy passed away in 1979 Jeff formed a group of investors to purchase the Pirates Cove from Jimmy’s widow Margie. The historic seaside location was then renamed Jeff’s Pirates Cove. Jeff has spent the past 22 years developing his concept at the Cove.